GameStop sponsors esports complex where Dallas Cowboys train
Diving deeper into the world of competitive video-game action, GameStop Corp. acquired naming rights to a new training facility being built on the grounds of the Dallas Cowboys headquarters.
The 11,000-square-foot GameStop Performance Center will include a public area where fans can watch matches, as well as a studio and training facility for CompLexity Gaming's players. CompLexity Gaming, majority-owned by the Dallas Cowboys' Jerry Jones and real estate investor John Goff, fields teams playing Fortnite and other titles. Financial terms weren't given.
CompLexity's players will be able to eat breakfast and lunch five days a week right next to the Cowboys. "This is a big step toward the growth of esports," said CompLexity CEO Jason Lake. "When you get this kind of support it helps legitimize everything we've been doing for years."