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Patagonia's 'Ultra-Soft' Flannel Shirts Are Now 40% Off

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Why We Love This Deal

Patagonia’s Winter sale has been live for a few weeks, and while popular styles like the Nano Puff jacket and Down Sweater may have been picked through early on, there are still a ton of lighter layers that'll be useful come spring with plenty of sizes in stock. One of them is this iconic flannel shirt, and now, it’s up to 40% off. 

The $89 Patagonia Fjord Flannel Shirt is on sale for as low as $53, and that goes for the Dried Vanilla, Otter Brown, and Noble Grey colorways (seven other colorways are on sale for 30% off). Most sizes are still in stock, but running low at Patagonia. If you still want to try your luck, you might find what you need at REI, where they’re up to 35% off.

Patagonia Fjord Flannel Shirt, From $53 (was $89) at Patagonia

The Patagonia Fjord Flannel Shirt.

Courtesy of Patagonia

What Shoppers Should Know

  • Material: 4.8 ounces of 100% cotton, double-sided brushed flannel
  • Fit: Regular
  • Weight: 306 grams (10.79 ounces)
  • Sizes: XXS to 3XL
  • Best For: Everyday wear, layering, casual

A true closet staple, Patagonia’s Fjord Flannel is crafted from 100% Cotton in Conversion inside a Fair Trade facility, meaning everyone involved in the process is paid fairly, and it’s made sustainably. The double-sided brushed fleece is super soft on the skin, and lightweight enough to rock solo or layer with. It’s finished with a left chest pocket and a shirttail hem for extra coverage. 

Flannels like this from reliable outdoor brands usually retail for $50 to $100, like REI Co-op’s Campwell Flannel. While this is undeniably a solid flannel, the Fjord uses a higher quality cotton that will last longer (and just feel better). Also, unlike cheaper flannels that start pilling and losing shape immediately, the Fjord is much sturdier and will actually hold up (and at this sale price, it’s well worth the extra $20 or so).

Related: Huckberry's Rugged but Handsome Quilted Shirt Jacket Is Now Over 60% Off

What Shoppers Are Saying

One reviewer broke down what makes this flannel so great: “It’s quite warm, soft, and dressy enough that I can go out with it, but strong enough that I can do yard work in it.” A second reviewer also commented on its versatility, writing, “Great shirt to wear to the office and also go chop wood in.”

As for the fabric, another said it’s actually “thicker than expected, but it feels ultra soft and wears well.”

A classic style backed by Patagonia’s outdoor expertise, the Fjord Flannel is a versatile closet staple that’s well worth the current $53 price tag. Just be sure to grab your size while it’s still in stock, because they’re running out pretty fast.

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