Batbox: Mexico’s Baseball Bar Phenomenon Opens Its First U.S. Location
Mexico’s fast-growing baseball bar concept Batbox is officially taking a swing at the American market, opening its first U.S. location on October 15th in Addison, Texas, just outside Dallas. The 13,000-square-foot venue is designed to be part sports bar, part high-tech batting experience and part social hangout. It’s being called an “eatertainment venue,” but think of it more like the baseball answer to Topgolf, only louder, flashier and directly plugged into baseball culture from across the border.
Batbox first found success in Monterrey, Mexico, where it built a following by blending immersive baseball simulators with music, drinks and a bar atmosphere that feels more like a night out than a batting cage session. Rather than only catering to hardcore players, Batbox is designed for groups, casual fans and anyone who wants to swing a bat with a drink in hand.
The new Dallas location will feature 10 high-tech batting simulators, each tracking speed, accuracy and hit performance in real time. Players swing real bats while massive screens project simulated stadiums, and a global connection lets guests compete against Batbox users in Mexico. Lighting cues, scoreboards and celebration graphics kick in after every hit, turning each swing into a shareable moment.
@batboxusa Great drinks, great food, great people. Thanks to everyone who came out this week for our pre-open friends and family events. Let the season begin!! ???? #openingweek #batbox #DFW #fyp
♬ original sound - Batbox
Batbox Entertainment Venue Is More Than Just a Night Out
While traditional sports bars keep guests anchored to their seats with eyes glued to screens, Batbox builds in active play and designed for groups who want more than just wings and a game on TV. Just like how Topgolf made golf accessible to non-golfers, Batbox aims to do the same for baseball: no gear, no pressure, just a swing-and-laugh setup where bragging rights matter as much as your batting average.
Players can jump into fast competition rounds, track their stats instantly and post their results on social platforms. The venue leans into that energy with curated playlists, post-swing celebration animations and a layout that keeps everyone in view, blending gameplay with nightlife in a way baseball hasn’t really seen before. According to Batbox Co-Founder and CEO, Jose Daniel Vargas, the new location "is not just a new phase for Batbox. It is a new model for the sport itself." Vargas added. "We are creating a movement—one that transforms baseball from something you watch into something you live. Every swing, every player, every moment is now connected."
Even if you never touch a bat, the space is built to keep you there with bar seating, craft cocktails, multiple viewing zones and a menu built around shareable stadium-style dishes. The brand’s founders say they want Batbox to be a place where you can watch the game, then step into it, literally, without leaving your table for more than a few minutes.
As experiential venues continue to replace traditional sports bars, Batbox arrives at the right moment, offering something familiar: beer, screens, energy—and an interactive element that separates it from the standard sit-and-watch setup. Baseball fans, office outings, and anyone who likes a night out with a little active competition will likely have this on their radar quickly.
Batbox Dallas opens October 15, 2025, and if the momentum from Mexico is any indication, this could be the start of "baseball nightlife" becoming the next big entertainment export.