Outdoor Industry Association: OIA’s #expandthenarrative campaign bringing untold stories of outdoor leaders

“The #expandthenarrative campaign has been, for me, a celebration of communities whose stories have been systemically undertold,” Mendiola says. “The #expandthenarrative campaign is also a reminder to myself and others that people of color have been leaders in the natural world since time immemorial. And for me, my relationship to the outdoors is a reclamation of the rich relationship that my ancestors had with the outdoors and with the more-than-human world.”