UMBC wasn't thinking about trademarks. It is now. - Baltimore Sun
| USA TODAY | UMBC wasn't thinking about trademarks. It is now. Baltimore Sun UMBC's official bookstore has surpassed its yearly online merchandise sales in just days after the basketball team defeated Virginia in the NCAA tournament. (Amy Davis, Baltimore Sun video). Jeff BarkerContact ReporterThe Baltimore Sun. There were ... UMBC's magical tournament run ends, but memories won't For UMBC, the NCAA magic is fleeting, but the memories will be lasting UMBC's brief, but unforgettable, moment in the spotlight comes to an end |

