Do Burger King Employees Actually Have To Tell Customers, 'You Rule?'

Joe RumrillJanuary 23, 2024 at 9:30 PM·3 min readBurger King's introduction of a new rule requiring employees to, get this, say, "You rule" and offer a cardboard crown to all customers is a unique approach aimed at enhancing the customer experience and fostering a friendlier atmosphere within the fast-food chain. This initiative seeks to go beyond the conventional customer service script and inject a sense of positivity and warmth into the interaction between employees and patrons. The intention is clear: to create a more amiable and engaging environment, turning routine transactions into moments of connection. But will it work?The CEO of a Burger King franchisee said in a statement (via Bloomberg), "Say it's a guy who's like 38 years old, no kids in the car, and I got to say to him: 'Do you want a crown?' You can't help but smile when you say that, and he can't help but laugh back." Silly as it may sound, the "You rule" policy reflects a growing trend in the service industry, where co...