Facebook Special Ad Categories: Here’s What You Need to Know

If you’ve tried to place a Facebook ad recently, you might have noticed a new option called “Facebook Special Ad Categories.” When you want to place an ad in one these categories, you’ll encounter some additional restrictions, especially when it comes to selecting a target audience, but that doesn’t mean your Special Ad Categories ads can’t still be effective in marketing your business.The regulations around ads in Facebook’s Special Ad Categories can seem a little complicated, but in practice, placing one of these ads isn’t all that different from placing a “normal” Facebook ad. In this article, I’ll break down for you everything you need to know about Facebook Special Ad Categories, including:Facebook’s reasoning for introducing Special Ad CategoriesMore details about what Special Ad Categories entailTypes of Facebook Special Ad CategoriesUnderstanding Special Ad Audiences on FacebookAudience targeting tips for Special Ad CategoriesWhy Facebook introduced Special Ad CategoriesFaceboo...