What Are Geo Hubs and Why Are They Great for Local SEO?
0
25
A geo hub is a dedicated section of your website to house geographical-specific information. Let’s say you have a practice in White Plains, NY, but you also have an office in the Bronx. In order for you to get first-page results in both areas, Google is going to want to see dedicated information for both of these geographic areas. As you can see below, a search for “car accident lawyer white plains ny” results in law firms and pages of content focused on that subject.But, when you exchange “white plains” for “the Bronx,” you get completely different results.This is because Google wants to provide the best results for each individual search. Google is not finding the best website…it’s finding the best web page. That means if you want to be found in multiple cities, you need to have dedicated pages to be found in each location.What Is the Point of a Geo Hub?When it comes to search engine marketing, you have four options for being found in the search engines. Google’s LSA ads show up at t...