How to Analyze Survey Data & Results: 6 Simple Methods

You could be asking all the right questions, but if you don’t know how to listen to the answers, there’s no point.One of the most important steps of running a survey? Analyzing the results. Interpreting what consumers are trying to tell you is what will inform your marketing strategies, messaging and new products or services, possibly for years to come—so it’s crucial that you get it right.Often, analyzing data from your surveys is an underestimated skill. Some survey tools churn out jazzy graphs on flashy dashboards, but without the right filters and knowledge, and some healthy critical thinking, you could be looking at a different (read: incorrect) version of the truth.To find accurate and actionable data, you need to look deeper, find connections and eliminate assumptions and deviations.In this article, we’ll help you master the art of analyzing survey results. Well-informed business decisions start here!Here are our top tips:Look at the results of your survey as a wholeTake a look...