Redbirds Brand Overhaul Authentically Memphis

The primary logo replicates that of a neon street sign, quickly calling to mind Memphis' iconic Beale Street, located just a few blocks from the ballpark. Both the home and away uniforms feature the neon "Memphis" across the front with the neon "M" formed in the shape of a music note, to honor the home of the blues and the birthplace of rock 'n' roll.