Commercial breakdown and links related to the 2017 Geico 500

For those of you NASCAR fans that like stats and love to hate commercials, here is the breakdown for Sunday’s race.

I began recording the times at the Invocation of the race at 2:00 PM, and stopped at the waving of the checkered flag at 6:17 PM (all times are EDT). I did not keep records for the pre- and post-race coverage.

Fox was the broadcast team for this event.

Please note that in addition to the commercials and promos listed below there is always a sponsor’s logo that changes throughout the race near the race ticker.

Throughout the breakdown, you can find links to sponsors, or special items-of-interest such as links to contests and movie sites.

Race and Commercial Breakdown of the 2017 Geico 500

Total number of commercials: 138

Total number of companies or entities advertised: 82

Number of traditional commercials (not split-screen): 109
Total number of companies or entities advertised: 73
Number of ‘Side-by-Side’ commercials during race broadcast (split-screen): 27
Total number of companies or entities advertised: 20
Number of times Fox utilized ‘Side-by-Side’ commercials during this broadcast: 5

Total number of brief promos of products/services during the race broadcast (including company logos ‘floating’ in corners of the screen): 182

Total number of companies or entities advertised in brief promos or crawlers: 38 (companies: Monster Energy; Geico; All Star Race on FS1 Charlotte Motor Speedway/tickets ; FoxSportsSupports.com – NAMI ; KFC, KFC Zinger; Pizza Hut; Hooters24.com ; McDonald’s; Jimmy John’s; Kroger Click List; Fresh from Florida; RTICCoolers.com ; Coca-Cola, @CocaColaRacing; Budweiser; Chevy, Chevy.com; Ford Performance, Ford F1Series; Toyota; Mercedes Benz Vans; GoodYear; WeatherTech.com; Sunoco; Nationwide; Liberty Mutual; ebay motors; Allstate Motorcycle Insurance; CarFax.com; Credit One Bank; AARP; Novartis; Cialis; FoxSportsGo #88carchannel #13carchannel; ‘Baywatch’ movie; Baseball on FS1; NHRA on FS1; ‘Lethal Weapon’ on Fox; ‘Race Hub’ on FS1; upcoming Xfnity race; upcoming Cup race)

Total amount of time these brief promos take during broadcast: app. 2 min. 35 sec.

Also, there are the following race statistics/graphics during the broadcast, sponsored by companies:

NASCAR on Fox
NASCAR on Fox ‘Starting’
NASCAR on Fox ‘Hollywood Hotel’
NASCAR on Fox ‘Grand Stand Roof’
NASCAR on Fox ‘Most Restrictor Plate Wins’
NASCAR on Fox ‘Take Your Pick’
NASCAR on Fox ‘The Big One’
NASCAR on Fox ‘Track Comparison’
NASCAR on Fox ‘Talladega Banking’
NASCAR on Fox ‘Starting Grid’
NASCAR on Fox ‘Rookie’
NASCAR on Fox ‘Starts/Wins/Top 5s’
NASCAR on Fox ‘Daniel Suarez – 1st Cup Start at Talladega – Finished 9th in Yesterday’s Xfinity race’
CarFax ‘Driving with Confidence’
NASCAR on Fox ‘Pit Road Reports’
NASCAR on Fox ‘Pit In/Pit Out’
NASCAR on Fox ‘RF Team’
NASCAR on Fox ‘PR Team’
NASCAR on Fox ‘SHR Team’
NASCAR on Fox ‘HMS Team’
NASCAR on Fox ‘Race Analysis’
NASCAR on Fox ‘To the Rear’
NASCAR on Fox ‘Track Weather’
NASCAR on Fox ‘Tri-Oval Finish Line Comparison’
NASCAR on Fox ‘TP Team’
NASCAR on Fox ‘Leaders/Behind’
Geico ‘On Board’
NASCAR on Fox ‘Replay’
Nationwide ‘On Board’
Jimmy John’s ‘On Board’
McDonald’s ‘On Board’
Ford Performance ‘On Board’
NASCAR on Fox ‘Reporting:’
Fresh from Florida ‘On Board’
NASCAR on Fox ‘Stage 1’
NASCAR on Fox ‘Biggest Movers’
Ford Performance ‘Track Facts’
NASCAR on Fox ‘Ricky Stenhouse Jr. – Led All 13 Laps Today’
Geico 500 ‘Race Breakdown’
NASCAR on Fox ‘Kyle Larson – 2 Career Wins’
AARP ‘Keys to the Race’
Liberty Mutual ‘Worry Less Strategy’
NASCAR on Fox ‘Currently/Started’
NASCAR on Fox ‘Commentators’
Geico ‘Restart Zone’
NASCAR on Fox ‘Starts/Wins/Top 10s’
NASCAR on Fox ‘Position’
Ford Performance ‘Cutaway Car’
NASCAR on Fox ‘Led’
NASCAR on Fox ‘Currently/High/Low’
RTIC ‘On Board’
NASCAR on Fox ‘Currently’
NASCAR on Fox ‘Kurt Busch – ’17 D500 Winner’
Nationwide ’88 Performance Report’
NASCAR on Fox ‘Leaders’
NASCAR on Fox ‘Stage 1 Final Lap’
NASCAR on Fox ‘Stage 1 Results’
NASCAR on Fox ‘Driver Telemetry’
NASCAR on Fox ‘Stage 1 Winner’
NASCAR on Fox ‘RFR Team’
NASCAR on Fox ‘Brad Keselowski – 16 Talladega Starts’
ebay motors ‘Pit Box’
GoodYear ‘Aerial Coverage’
NASCAR on Fox ‘Brad Keselowski – 2 Laps Down’
NASCAR on Fox ‘Stage 2’
McDonald’s McCafe ‘Refreshing Picks’
Toyota ‘Top Performers’
NASCAR on Fox ‘Martin Truex Jr. – Restrictor Plate Career’
NASCAR on Fox ‘Reed Sorenson – 13th Year in Cup’
NASCAR on Fox ‘Talladega Radio Remix’
KFC Zinger ‘Race Break’
NASCAR on Fox ‘Ty Dillon – 3 Laps Led’
NASCAR on Fox ‘Trevor Bayne – 7th Year in Cup’
NASCAR on Fox ‘Ryan Newman – 18th Year in Cup’
NASCAR on Fox ‘HMS Running Order’
NASCAR on Fox ‘Erik Jones – ’16 Xfinity Rookie of the Year’
NASCAR on Fox ‘Kyle Busch – 9 Laps Led’
NASCAR on Fox ‘Lead’
NASCAR on Fox ‘Stage Wins this Season Stages 1 & 2’
NASCAR on Fox ‘Stage 2 Final Lap’
NASCAR on Fox ‘Stage 2 Results’
NASCAR on Fox ‘Stage 2 Winner’
NASCAR on Fox ‘Race Off Pit Road’
NASCAR on Fox ‘Denny Hamlin – 13 Years in Cup’
NASCAR on Fox ‘Geico 500 Stage 1 & 2 Winners’
NASCAR on Fox ‘Kevin Harvick – 1 Lap Led’
NASCAR on Fox ‘Crank it Up’
NASCAR on Fox ‘Starts/Wins/Top 5s’
Liberty Mutual ‘Spotter Coverage’
NASCAR on Fox ‘Brad Keselowski – 31 Laps Led’
Credit One Bank ‘Ones to Watch’
NASCAR on Fox ‘Odds to Win’
NASCAR on Fox ‘Race Trends’
NASCAR on Fox ‘Daniel Suarez – ’16 Xfinity Champion’
NASCAR on Fox ‘Jimmie Johnson – 3 Laps Led’
NASCAR on Fox ‘On Pit Road’
NASCAR on Fox ‘Top 5 Last Pit Stop’
NASCAR on Fox ‘Elliott Sadler – 3 Career Wins’
Coca-Cola ‘Racing Family Update’
NASCAR on Fox ‘Kyle Busch – Led 12 of 154 Laps’
NASCAR on Fox ‘Green Flag Times – Last Sequence’
ebay motors ‘Race Break’
NASCAR on Fox ‘Start/Stage 1/Stage 2/Currently’
Ford Performance ‘In-Car Camera’
Nationwide ‘In-Car Camera’
Jimmy John’s ‘In-Car Camera’
NASCAR on Fox ‘Involved in Wreck’
NASCAR on Fox ‘Recap’
NASCAR on Fox ‘Austin Dillon – 1st DNF this Season’
NASCAR on Fox ‘Joey Logano – Led 10 Laps Today’
NASCAR on Fox ‘Team Communications’
NASCAR on Fox ‘Chase Elliott – 1st DNF this Season’
NASCAR on Fox ‘Flashback’
NASCAR on Fox ‘Danica Patrick – 4th DNF this Season’
NASCAR on Fox ‘Trevor Bayne – 14th in Points Entering Race’
NASCAR on Fox ‘Erik Jones – 2nd Straight DNF’
RTIC Coolers ‘In-Car Camera’
NASCAR on Fox ‘Cars Involved in the Big One at Talladega All-Time’
Budweiser ‘Race Summary’
NASCAR on Fox ‘Talladega Fuel Comparison’
NASCAR on Fox ‘Martin Truex Jr. – 1st DNF this Season’
NASCAR on Fox ‘Jamie McMurray – 2 Wins at Talladega’
NASCAR on Fox ‘Only Cup Series Win at Talladega’
NASCAR on Fox ‘Ryan Newman – 18 Career Wins’
Credit One Bank ‘Overtime’
NASCAR on Fox ‘NASCAR Overtime’
NASCAR on Fox ‘Matt Dibenedetto – Best Finish 6th at BMS’

Start time to record race/commercial periods: 2:00 PM
End time to record race/commercial periods: 6:17 PM

Total minutes of complete race broadcast: 257
Minutes of race broadcast: 208
Minutes of traditional commercials (not split-screen): 49
Minutes of ‘Side-by-Side’ commercials (split-screen): 14

Number of missed restarts: 0
Number of ‘mystery cautions’ (debris not shown): 0

Click here for last year’s commercial breakdown of this race.