Commercial breakdown: 2025 Viva Mexico 250

On Sunday, NASCAR held a Cup race in a foreign country (Mexico), and broadcasted it on a streaming service (Amazon Prime). Additionally, most of the commercials were side-by-side; and the last 23 laps of the race were free of any ads at all. This fresh approach to balancing racing with the commercials has seemingly been appreciated by many NASCAR fans. For those who would like to see how it all went down, here is this week’s race and commercial breakdown.

Race and Commercial Breakdown of the 2025 Viva Mexico 250

Start time to record race/commercial periods: 3:01 PM
End time to record race/commercial periods: 6:43 PM
Total minutes of complete race broadcast: 222
Minutes of race broadcast: 217
Minutes of traditional commercials: 5
Minutes of side-by-side commercials: 41

Total number of commercials: 102
Total number of companies or entities advertised: 50
Total number of traditional commercials (not split-screen): 11
Total number of companies or entities advertised: 8
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 91
Total number of companies or entities advertised: 49
Number of times Amazon utilized ‘Side-by-Side’ commercials during the broadcast: 15

Companies seen the most in commercials during this broadcast: Amazon (9 times); Mobil 1 (8 times); IHOP (6 times); Coke Zero Sugar (5 times); Xfinity (4 times); Toyota Gazoo Racing (4 times); Chewy (4 times)

Breakdown of what the commercials were, by category:

Restaurants/Food

IHOP ihop.com – 2

Total: 2

Car/Truck/Bike

Mobil 1 mobiloil.com/ – 2
Michelin Tires michelinman.com – 1

Total: 3

Technology

Logitech G logitechg.com – 2
Xfinity.com xfinity.com – 1

Total: 3

Products/Services for the Home and Personal Use

Bimzelx ucb.com/our-products/Products/Bimzelx%C2%AE – 1
Coofandy Menswear coofandy.com – 1

Total: 2

Travel

AirBNB.com – 1

Total: 1

Race brdcast times: // Comm. brdcast times:

3:01 PM – 4:14 PM – 73 // 4:14 PM – 4:16 PM – 2
4:16 PM – 5:04 PM – 48 // 5:04 PM – 5:07 PM – 3
5:07 PM – 6:43 PM – 96 // 6:43 PM – checkered flag

Total race brdcst time: 217 // Total comm. brdcst time: 5

Number of companies featured during broadcast: 20
(Amazon Prime amazon.com/prime , Amazon Music; Subway; Coca-Cola; Busch Beer; Chevy; Ford; Toyota Gazoo Racing; Mobil 1; The Blaster B’LasterProducts.com ; Breztri; Chewy; Fan Duel; Logitech G; Nintendo Switch 2; National Debt Relief; Credit One Bank; Xfinity, Xfinity Mobile; Telcel Telcel.com ; Dish Network; NASCAR.com/Shop, NASCAR Shopping app; Upcoming CTS race; Upcoming Xfinity race; Upcoming Cup race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:07 PM – 3:10 PM
Toyota Gazoo Racing; Verizon/FrontLine ; Celsius; LogitechG ; Amazon

3:15 PM – 3:17 PM
Chewy; Toyota Gazoo Racing; IHOP; NASCAR & Amazon; Amazon & NASCAR, Coca-Cola, Busch Beer, Xfinity Upcoming Race

3:30 PM – 3:33 PM
Coke Zero Sugar; Shady Rays; Mobil 1; Breztri; Nintendo Switch 2; Amazon; WNBA on Amazon Prime

3:36 PM – 3:39 PM
NAPA; Chevy; Subway; hims; National Debt Relief; Upcoming Xfinity Series race on CW theCW.com

3:46 PM – 3:49 PM
‘F1 the Movie’ f1themovie.com ; Chewy; Mobil 1; Ford ; Colgate; Jack Links

4:01 PM – 4:04 PM
Consumer Cellular; Ram Trucks; Coke Zero Sugar; DirecTV; GoodYear; Field & Stream

4:20 PM – 4:23 PM
Subway; AVIS; GoGetSomebody.com ; National Debt Relief; O’Reilly Auto Parts; IndyCar on Fox

4:33 PM – 4:36 PM
Mobil 1; Toyota Gazoo Racing; Colgate; Chewy; Bimzelx; eero eero.com ; Amazon & NASCAR

4:39 PM – 4:42 PM
Chevy; Coke Zero Sugar; Denvix; Attruby; Can-Am

4:53 PM – 4:56 PM
Breztri; IHOP; Mobil 1; Draft Kings; National Debt Relief; Amazon

5:10 PM – 5:13 PM
DirecTV; Ford; Subway; Bosch; Jack Links; Daytona500.com

5:23 PM – 5:26 PM
Xfinity; AVIS; Mobil 1; IHOP; DontSleepOnUs.com ; Colgate

5:40 PM – 5:43 PM
Toyota Gazoo Racing; Coke Zero Sugar; NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff ; Papa Johns; ‘Superman’ superman.com ; Amazon Prime; Amazon & NASCAR

5:45 PM – 5:47 PM
Curt curtmfg.com; Chewy; AC Delco & GM Genuine Parts; Subway; Bimzelx; DirecTV

6:03 PM – 6:05 PM
Dish Network; NAPA; IHOP; Mobil 1; Colgate; Can-Am