Levelling up – how Formula 1's global audience is opening the door to new partnerships

In mid-December, FIFA announced the 2030 World Cup would take place in six countries, spanning three continents. Meanwhile, most American sports have been heading to Europe in recent years looking to expand their appeal.
These events sell out, usually in record-setting times, but do not come close to matching the worldwide spectacle that comes from hosting 24 grands prix, across five continents ...Keep reading