Commercial breakdown: 2024 Iowa Corn 350 Powered by Ethanol
In 1890 John Froelich of Iowa invented the first gasoline-powered tractor. Lots of Iowan corn-growing farmers owe a debt of gratitude to him for that. On Sunday was the first time the Cup Series raced in Iowa, and it was the first race won by Ryan Blaney this year. For all of those firsts, some things remained the same for the broadcast, namely the commercials. For those who like to know precisely how many there were, and how much time they took during the broadcast, here is this week’s breakdown.
Race and Commercial Breakdown of the 2024 Iowa Corn 350 Powered by Ethanol
Start time to record race/commercial periods: 6:50 PM
End time to record race/commercial periods: 10:09 PM
Total minutes of complete race broadcast: 187
Minutes of race broadcast: 171
Minutes of traditional commercials: 28
Minutes of side-by-side commercials: 12
Total number of commercials: 98
Total number of companies or entities advertised: 52
Total number of traditional commercials (not split-screen): 71
Total number of companies or entities advertised: 44
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 27
Total number of companies or entities advertised: 21
Number of times USA utilized ‘Side-by-Side’ commercials during the broadcast: 5
Companies seen the most in commercials during this broadcast: Olympics (6 times); Ashley Furniture (6 times); Golden Corral (4 times); Applebee’s (4 times)
Breakdown of what the commercials were, by category:
NBC/USA TV Previews/Promos:
Olympics nbcolympics.com – 5
‘American Ninja Warrior’ nbc.com/american-ninja-warrior – 3
‘Monday Night Raw’ usanetwork.com/wwe-raw – 2
‘911’ on USA usanetwork.com/9-1-1 – 1
Netflix Netflix.com – 1
‘Race to Survive New Zealand usanetwork.com/race-to-survive-new-zealand – 1
IndyCar indycar.com on NBC Sports – 1
‘America’s Got Talent’ nbc.com/americas-got-talent – 1
Total: 15
Movies
‘Horizon’ horizonamericansaga.com/ – 1
Total: 1
Local News/Sports/Points-of-Interest in Penna.
Cochran Ford cochranford.com – 1
Flynn’s Tire flynnstire.com – 1
TriStarFord.com – 1
TriStarChryslerBlairsville.com – 1
TriStarIndiana.com – 1
Total: 5
Restaurants/Food
Golden Corral goldencorral.com/ – 4
Applebees applebees.com – 2
Iowa Corn iowacorn.org – 2
Pizza Hut pizzahut.com/ – 2
Seed.com – 1
Sonic sonicdrivein.com – 1
Total: 12
Beer/Alcohol
Busch Light Peach busch.com – 1
Total: 1
Car/Truck/Bike
Safe Lite safelite.com – 3
Toyota.com/Racing – 2
Chevy chevy.com – 1
Drive Time drivetime.com – 1
ebay motors ebay.com – 1
NAPA napaonline.com/ – 1
Weather Tech WT.com – 1
Total: 10
Insurance/Health
Allstate allstate.com – 1
Boys & Girls Clubs of America BGCA.org/nascar – 1
LoveYourMindToday.org (Chase Elliott) – 1
Total: 3
Wireless Phone
Consumer Cellular consumercellular.com – 1
Mint Mobile mintmobile.com – 1
Total: 2
Financial
Rocket Money rocketmoney.com – 2
Capital One capitalone.com – 1
Total: 3
Technology
Homes.com – 2
Xfinity.com xfinity.com – 2
Total: 4
Products/Services for the Home and Personal Use
Ashley Homestore ashleyhomestore.com – 6
Blackstone Products blackstoneproducts.com – 1
CeraVe cerave.com – 1
Maybelline Maybelline.com – 1
Skyrizi skyrizi.com – 1
X-Chair xchair.com – 1
Total: 11
Racing Related
NASCAR Powerball Playoff powerball.com/nascar-powerball-playoff – 2
Lernerville Speedway lernerville.com – 1
Summit Motorsports Park smptix.com and NHRAnhra.com – 1
Total: 4
Race brdcast times: // Comm. brdcast times:
6:50 PM – 6:53 PM – 3 // 6:53 PM – 6:56 PM – 3
6:56 PM – 6:59 PM – 3 // 6:59 PM – 7:01 PM – 2
7:01 PM – 7:14 PM – 13 // 7:14 PM – 7:16 PM – 2
7:16 PM –7:25 PM – 9 // 7:25 PM – 7:27 PM – 2
7:27 PM – 7:38 PM – 11 // 7:38 PM – 7:40 PM – 2
7:40 PM – 7:47 PM – 7 // 7:47 PM – 7:49 PM – 2
7:49 PM – 7:50 PM – 1 // 7:50 PM – 7:52 PM – 2
7:52 PM – 7:59 PM – 7 // 7:59 PM – 8:01 PM – 2
8:01 PM – 8:11 PM – 10 // 8:11 PM – 8:13 PM – 2
8:13 PM – 8:44 PM – 31 // 8:44 PM – 8:46 PM – 2
8:46 PM – 8:57 PM – 11 // 8:57 PM – 8:59 PM – 2
8:59 PM – 9:01 PM – 2 // 9:01 PM – 9:03 PM – 2
9:03 PM – 9:08 PM – 5 // 9:08 PM – 9:10 PM – 2
9:10 PM – 9:31 PM – 21 // 9:31 PM – 9:32 PM – 1
9:32 PM – 10:09 PM – 37 // 10:09 PM – checkered flag
Total race brdcst time: 171 // Total comm. brdcst time: 28
Number of companies featured during broadcast: 14
(Iowa Corn iowacorn.org ; Sonic; Coca-Cola; Monster Energy; Busch Beer; Chevy; Toyota; Geico; Progressive; Homes.com ; Credit One Bank; Xfinity, Xfinity Mobile ; Olympic Team Trials on NBC & Peacock ; NASCAR.com/Drive ; NASCAR.com/Fantasy ; NASCAR.com/FanRewards ; NASCAR Powerball Playoff @powerballplayoff ; NBC Sports on NASCAR Radio Sirius XM channel 90; ‘NASCAR America Post-Race Show’ ; Upcoming Cup race)
Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)
8:22 PM – 8:25 PM
Sonic; Busch Light; Just for Men; ebay motors; Ally Bank; PoconoRaceway.com
8:32 PM – 8:34 PM
Homes.com ; Applebee’s; ‘The Bikeriders’ movie; Just for Men
9:20 PM – 9:22 PM
Chevy; Xfinity; ebay motors; Just for Men; NASCARChicago.com ; ‘Race to Survive New Zealand’ on USA
9:42 PM – 9:45 PM
Progressive; Bass Pro Shops & Cabela’s; ‘Beverly Hills Cop Axel F’ movie; Pizza Hut; BlackstoneProducts.com ; Olympics on NBC & Peacock
9:52 PM – 9:54 PM
‘The Bikeriders’ movie ; PODS; Applebee’s; Ashley Furniture; ‘American Ninja Warrior’ on NBC