Commercial breakdown: 2024 GoodYear 400

The NASCAR fans who are mothers that watched Sunday’s race from Darlington must have felt they were watching episodes from their own lives, such as stunning victories, deep heartbreaks, satisfying teamwork, and honest reflection. Those mothers watching from their easy chairs also watched sponsor love, in the form of advertisements. For those moms, and anyone else, who like to know precisely how many commercials there were, and how much time they took during the broadcast, here is this week’s breakdown.

Race and Commercial Breakdown of the 2024 GoodYear 400

Start time to record race/commercial periods: 2:54 PM
End time to record race/commercial periods: 6:26 PM
Total minutes of complete race broadcast: 212
Minutes of race broadcast: 168
Minutes of traditional commercials: 44
Minutes of side-by-side commercials: 6

Total number of commercials: 131
Total number of companies or entities advertised: 67
Total number of traditional commercials (not split-screen): 115
Total number of companies or entities advertised: 63
Total number of ‘Side-by-Side’ commercials during the broadcast (split-screen): 16
Total number of companies or entities advertised: 14
Number of times FS1 utilized ‘Side-by-Side’ commercials during the broadcast: 3

Companies seen the most in commercials during this broadcast: Xfinity (10 times); Upcoming Cup races (8 times); Toyota (7 times); Busch Beer (6 times); McDonald’s (6 times); Wendy’s (6 times)

Breakdown of what the commercials were, by category:

Fox/FS1

All Star Race foxsports.com/nascar Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/tickets – 4
Fox Nation nation.fox.com – 2
Westminster Dog Show westminsterkennelclub.org on FS1 – 2
Upcoming Chicago Cup race NASCARChicago.com – 1
Upcoming Xfinity race on Fox/FS1 foxsports.com/nascar – 1
Upcoming Craftsman Truck race on Fox/FS1 foxsports.com/nascar – 1
Bowling on Fox Sports FoxSports.com/bowling – 1
‘Gordon Ramsay’s Food Stars’ on Fox fox.com/gordon-ramsays-food-stars/ – 1
‘The Masked Singer’ fox.com/the-masked-singer/ – 1
‘The Quiz With Balls’ on Fox foxflash.com/shows/the-quiz-with-balls/ – 1
tubi tubitv.com – 1

Total: 16

Movies

‘Furiosa: A Mad Max Saga’ furiosaamadmaxsaga.com – 1
‘Twisters’ twisters-movie.com – 1

Total: 2

Local News/Sports/Points-of-Interest in Penna.

PNC.com pnc.com – 3
BathFitters.com bathfitters.com – 2
Cochran Ford cochranford.com – 2
Flynn’s Tire flynnstire.com – 1
C Harper Chevy CHarperChevy.com – 1

Total: 9

Restaurants/Food

McDonald’s mcdonalds.com – 6
Wendy’s wendys.com – 6
Dairy Queen dairyqueen.com – 2
Dr. Pepper drpepper.com – 2
Five Hour Energy Drink fivehour.com – 2
Pizza Hut pizzahut.com/ – 2
Buffalo Wild Wings buffalowildwings.com – 2
Applebees applebees.com – 1
Arby’s arbys.com – 1
Chili’s chilis.com – 1
Cracker Barrel crackerbarrel.com – 1
Papa Johns papajohns.com – 1

Total: 27

Beer/Alcohol

Keystone Light keystonelight.com – 2
Busch Light busch.com – 1

Total: 3

Car/Truck/Bike

NAPA napaonline.com/ – 4
Toyota.com/Racing – 4
Ford ford.com – 3
GoodYear goodyear.com – 3
Armor All facebook.com/armorall – 3
Mother’s CMX Car Care mothers.com – 2
Buyatoyota.com buyatoyota.com – 1
Toyota toyota.com – 1
Ram Trucks ram.com – 1
ebay motors ebay.com – 1
LightsOnEnergy.com American Petroleum Institute – 1
Weather Tech WT.com – 1

Total: 25

Insurance/Health

Liberty Mutual libertymutual.com – 2
Progressive progressive.com – 2
Boys & Girls Clubs of America BGCA.org/nascar – 1

Total: 5

Wireless Phone

StraightTalk.com straighttalk.com – 3
Xfinity Mobile xfinitymobile.com – 3

Total: 6

Home Improvement

ACE Hardware ACEHardware.com – 3
KubotaOrangeDays.com kubotaorangedays.com – 1
Mahindra mahindrausa.com – 1

Total: 5

Education

Philadelphia Technical Training Institute ptt.edu – 1

Total: 1

Technology

Indeed indeed.com – 2
effectv effectv.com – 1
4Imprint.com – 1
Homes.com – 1

Total: 5

Products/Services for the Home and Personal Use

Breztri breztri.com – 2
Bass Pro Shops BassPro.com & Cabela’s cabelas.com – 1
OpdivoYervoy.com – 1
PODS pods.com – 1
Ubrelvy ubrelvy.com – 1

Total: 6

Travel

Royal Caribbean royalcaribbean.com – 2
Ark Encounter arkencounter.com – 1

Total: 3

Racing Related

NASCAR.com/Shop nascar.com/shop – 1
Lernerville Speedway lernerville.com – 1

Total: 2

Race brdcast times: // Comm. brdcast times:

2:54 PM – 2:57 PM – 3 // 2:57 PM – 3:00 PM – 3
3:00 PM – 3:04 PM – 4 // 3:04 PM – 3:06 PM – 2
3:06 PM – 3:19 PM – 13 // 3:19 PM – 3:22 PM – 3
3:22 PM – 3:27 PM – 5 // 3:27 PM – 3:30 PM – 3
3:30 PM – 3:38 PM – 8 // 3:38 PM – 3:40 PM – 2
3:40 PM – 3:46 PM – 6 // 3:46 PM – 3:48 PM – 2
3:48 PM – 4:01 PM – 13 // 4:01 PM – 4:04 PM – 3
4:04 PM – 4:07 PM – 3 // 4:07 PM – 4:10 PM – 3
4:10 PM – 4:18 PM – 8 // 4:18 PM – 4:20 PM – 2
4:20 PM – 4:31 PM – 11 // 4:31 PM – 4:34 PM – 3
4:34 PM – 4:39 PM – 5 // 4:39 PM – 4:41 PM – 2
4:41 PM – 4:50 PM – 9 // 4:50 PM – 4:52 PM – 2
4:52 PM – 5:03 PM – 11 // 5:03 PM – 5:06 PM – 3
5:06 PM – 5:16 PM – 10 // 5:16 PM – 5:18 PM – 2
5:18 PM – 5:22 PM – 4 // 5:22 PM – 5:24 PM – 2
5:24 PM – 5:32 PM – 8 // 5:32 PM – 5:35 PM – 3
5:35 PM – 5:55 PM – 20 // 5:55 PM – 5:57 PM – 2
5:57 PM – 6:03 PM – 6 // 6:03 PM – 6:05 PM – 2
6:05 PM – 6:26 PM – 21 // 6:26 PM – checkered flag

Total race brdcst time: 168 // Total comm. brdcst time: 44

Number of companies featured during broadcast: 23
(GoodYear goodyear.com ; Oscar Mayer oscarmayer.com ; Coca-Cola; Monster Energy; Busch Beer, @BuschBeer #BreakforBusch #Sweepstakes ; Rebel Bourbon rebelbourbon.com ; Ford Performance; Toyota; Geico; ebay motors; Armor All; Mother’s Car Care; United Rentals unitedrentals.com ; PODS; Advent Health adventhealth.com ; Credit One Bank; Xfinity; Verizon; UFL theUFL.com ; MLB on Fox; Westminster Kennel Club Dog Show on FS1; iRacing.com ; Upcoming All-Star race)

Commercials during race broadcast: ‘Side-by-Side’ (‘Thank you!’ to all of the participating sponsors!)

3:55 PM – 3:57 PM
Upcoming Coca-Cola 600 NASCAR.com/Tickets ; Ford Performance; Xfinity Xfinity.com/nascar ; Chili’s; UFL theUFL.com

5:40 PM – 5:42 PM
KubotaOrangeDays.com ; ebay motors; Cracker Barrel; PODS; WWTRaceway.com ; MLB on Fox

6:14 PM – 6:16 PM
Upcoming All-Star Race, Coca-Cola, Busch Beer, Geico, Xfinity, NASCAR.com/Tickets ; Toyota Racing; Straight Talk; Arby’s; ‘Friday Night Smackdown’ on Fox; UFL theUFL.com