Talladega Transformation! New Superspeedway Infield Project Unveiled for NASCAR’s Most Competitive Track

NASCAR’s most competitive track - Talladega Superspeedway - along with its parent company, International Speedway Corporation(ISC), announced at a press conference today details of Transformation – The Talladega Superspeedway Infield Project. The approximate $50 million redevelopment endeavor is part of ISC’s long-term capital allocation plan and reinvestment into its major motorsports complexes. The project, highlighted by a one-of-a-kind Garage Fan Zone Experience, will feature “up-close” access, interactive attractions and enhanced amenities for fans, sponsors, teams and stakeholders in the iconic Talladega infield.