Why Do We Care So Much About Box Office?

I'm a guy. I'm in my 30s. I have a college degree. And I'm currently a member of a fantasy sports league.

Such a cliche, right? According to the Fantasy Sports Trade Association, the average fantasy sports player is exactly someone like me since nearly three-quarters of all players are male, half have a college degree and the average age is 32. The most typical fantasy sport of choice? Football.

Yeah...I'm not a part of a fantasy football league. Or baseball, hockey, NASCAR, or - consider this a preemptive apology to any non-U.S. readers for the word I'm about ...