"Magic in the Gym"
Stories. They have a certain power over individuals depending on what stage we are in our lives. They can empower the listener: "If that person could accomplish that, then I can." They can connect: "Omg. This person went through exactly what I am going through now." They can enforce: "See? That's the reason we do things they way we do - because of that." They can inspire: "Hearing about this event makes me think of doing [this]." They can infuse fear: "That is why I will never do anything