No Limit: can rap mogul Master P really become an elite basketball coach

Andrew Lawrence Fri, 20 March 2026 at 10:00 am UTC·7 min read You are Arizona State athletics director Graham Rossini, more of a forward-thinking sports executive than a classic campus administrator. The Sun Devils basketball team have just staggered through another middling season, missing the NCAA tournament for a third straight year. You’ve just fired coach Bobby Hurley, but the vacancy isn’t what anyone in the sport would call coveted – not compared to a blue-blood program like Duke or Kentucky, or even the cross-state rival Arizona Wildcats men’s basketball, standard-bearer of the old Pac-10. You could hire another hardwood hero like Hurley, a Duke Blue Devils men’s basketball...