Umbro's new 'Home' collection is yet more proof the brand is king of English football nostalgia
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Krishan Davis Fri, 13 March 2026 at 6:00 am UTC·5 min read Umbro are testament to carving out your niche. The storied British brand may have lost ground to sportswear powerhouses like Nike and adidas in the modern era - a result of limited finances and a hostile market - but they remain undefeated as purveyors of pure English football nostalgia. Their new 'Home' collection for spring/summer 2026 is another reflection of that fact. As the clock ticks down towards a World Cup that will be hosted across three far-flung countries, and as their competitors launch slick, big-money campaigns designed to capitalise on the main event in the summer, Manchester-based Umbro have looked inwards -...