At Super Bowl LX, Media Titans Fought for the Future of NFL Rights

Shlomo Sprung Thu, February 12, 2026 at 11:11 AM UTC·5 min read Super Bowl LX doubled as a media summit, with top executives positioning themselves for the NFL’s next media rights deal, which could be worth up to $200 billion. While the Seattle Seahawks' defense pulverized Drake Maye and the New England Patriots on their way to a convincing 29-13 victory in Super Bowl LX on Sunday from Levi's Stadium in Santa Clara, a battle nearly as massive was ongoing upstairs in the luxury suites that could help alter the future of the NFL.Advertisement Advertisement Advertisement The CEOs of Google, YouTube, Paramount, Netflix, and Disney’s incoming lead executive were all spotted in...