Why is Snoop Dogg at the Olympics? Explaining rapper's role as 'Coach Snoop' at 2026 Winter Games

Snoop Dogg is trading the Parisian summer for the Italian slopes, but he isn’t just returning as a fan. After stealing the show as a special correspondent in 2024, the “Ambassador of Happiness” is headed to the 2026 Winter Olympics in Milan-Cortina with an official new title. While he will still be cracking jokes alongside Mike Tirico for NBC’s primetime coverage, his expanded role goes beyond viral commentary. The cultural icon will work directly with the U.S. Olympic and Paralympic Committee to mentor athletes, support their families, and bring his signature West Coast wisdom to the snow-covered...