New Colorado financial report shows limits of Deion Sanders effect

What does Deion Sanders’ raise mean for him and Colorado? Deion Sanders’ $10M salary signals major investment from Colorado—but how will the school fund rising athletic costs? The Colorado athletic department reported record revenue but relied on $43.5 million in university support to avoid a deficit in fiscal year 2025.Football ticket revenue decreased to $24 million in fiscal 2025 from a record $31.2 million the previous year.Despite the "Prime Effect," the department projects a $27 million deficit for fiscal year 2026 due to rising costs. The Colorado athletic department reported record revenues of $161.7 million in fiscal year 2025, but that included a decrease in football ticket revenue...