Inside the NBA's testing lab running offbeat experiments on Instagram

NBA storylines to follow Biggest NBA stories to follow in the second half of the season. Have you ever wondered how to measure Victor Wembanyama’s height in Oreo cookies, how birth order affects NBA performance, or which zodiac sign is the best at basketball? Chances are you haven’t. But for those questions and others you didn’t even know you had, the NBA Research & Development Department has an answer. The popular Instagram account with the handle @nbaresdev launched surreptitiously on June 11, 2025 – the same day as Game 3 of the NBA Finals – by posting the aforementioned Wembanyama video. Since then, NBA R&D has posted 58 videos that approach fun, quirky basketball questions with serious...