Team Novo Nordisk and Frio Italia extend partnership through 2024

Team Novo Nordisk, the world's first all-diabetes professional cycling team, announces the renewal of its partnership with Frio Italia, the official distributor of FRÍO products in Italy, the first patented temperature - controlled cases for insulin in the world. This collaboration reaffirms the shared commitment of both organizations to drive change in diabetes management through innovation, empowerment, and advocacy.

"Frio Italia's temperature - controlled cases for insulin represent innovation that truly enhances lives,” said Phil Southerland, CEO and founder of Team Novo Nordisk. “As we renew our partnership with Frio Italia, we're embracing a shared commitment to empowering people living with diabetes and to a world where diabetes management is seamless, enabling individuals to pursue their aspirations without constraints.”

Frio Italia's insulin cases help 27,000 Italians living with diabetes every day by providing a reliable and convenient solution for storing insulin on the go. By combining Frio Italia's innovative products with Team Novo Nordisk's mission to inspire, educate, and empower those affected by diabetes, this partnership aims to break down barriers and redefine possibilities for the diabetes community worldwide.

"We are thrilled to renew our partnership with Team Novo Nordisk, a team that shares our commitment to making a meaningful difference in the lives of those living with diabetes," said Niccolò Gusso, CEO of Frio Italia. "Together, we will continue to push boundaries, challenge perceptions, and inspire positive change in the diabetes community.”