HEB makes first NIL deal with Texas Longhorns volleyball standout Madisen Skinner
AUSTIN (KXAN) — H-E-B has entered the Name, Image and Likeness marketing space with one of the Texas Longhorns' most dominant athletes — volleyball player Madisen Skinner.
It's the first NIL deal for the San Antonio-based grocery store chain, and it's not only about Skinner's incredible performance on the court for the Longhorns, but also her commitment to the community.
"Growing up in Texas, H-E-B has always been a big part of my family’s life," she said. "It has always been more than just a grocery store to us and I have lots of fond childhood memories. To be their first NIL partner and to represent female college athletes is an absolute honor."
Skinner will help H-E-B present a $10,000 check to Brighter Bites, a nonprofit that fights childhood hunger in Texas, at Popham Elementary School in the Del Valle Independent School District on Sept. 3. Skinner also appears in H-E-B commercials alongside Longhorns mascot Hook 'Em.
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Skinner helped the Longhorns win back-to-back NCAA national championships in 2022 and 2023 and they enter the 2024 season as the country's preseason No. 1-ranked team. Skinner won the 2021 national championship as a member of the Kentucky Wildcats.
The Longhorns open the season Sept. 1 against No. 3 Wisconsin at the State Farm Women's College Volleyball Showcase in Milwaukee.