Gucci Taps Tennis No. 1 Aryna Sabalenka as Global Brand Ambassador
Aryna Sabalenka has been named Gucci’s newest Global Brand Ambassador.
The 27-year-old Belarusian tennis star currently holds the No. 1 ranking in the world and is known for her powerful playing style and dominant presence on court.
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The Italian luxury fashion house confirmed the news to Just Jared, saying, “The House is pleased to confirm the appointment of Aryna Sabalenka as its new Global Brand Ambassador. Aryna exemplifies a dedication to excellence and a resilient character on tennis courts around the world while embodying Gucci’s longstanding relationship with the sport, which dates back to the 1970s.”
Aryna has won three Grand Slam singles titles, all on hard courts: two Australian Opens (2023, 2024) and one US Opens (2024, 2025), becoming the first woman to win back-to-back US Opens since Serena Williams.