Maltco uncovers first AI-driven betting product

Maltco Lotteries has announced the launch of U*Bet Simulated Reality encompassing a range of football and tennis AI-driven events. The new offering is deployed by the Maltco Lotteries’ parent company Intralot and will enhance its prestigious sports offering in Malta.

The new introduction will incorporate pre-game and live betting markets played out over a full 90 minutes with vast betting markets available to choose from. Simulated reality events, powered by Sportradar, are AI driven simulated matches generated by computer software which totally reflect the flow, duration, and rules of the real sport. The generated events are based on historical statistics and data of the real teams involved in the respective simulated match whereby results are determined by advanced algorithms, using a certified RNG infrastructure. 

When announcing this release, Maltco Lotteries’ CEO, Vasileios Kasiotakis said the company is thrilled to continue broadening its sportsbook offer with innovative markets aimed to attract existing and new sports enthusiasts. 

“As the pioneers and leaders of betting in Malta, we feel committed to offer the most comprehensive sports betting product to our retailers in...