Tennis fans aging, game must embrace new inclusive experiences

Tennis participation has grown ten per cent globally in the last five years but it must embrace new inclusive experiences, powered by technology and analytics to engage the next generation of fans, a research survey report said.

Tennis has successfully expanded to and has reached new players and audiences across the globe, said "Tennis Radar: The Next Big Era," a report by the Infosys Knowledge Institute (IKI), the research and thought leadership arm of Bengaluru- headquartered IT major Infosys Ltd.

The research, the company said in a statement on Tuesday, surveyed 3,000 tennis fans globally and interviewed prominent organisers, coaches, professional players, industry influencers and media.

Infosys is the digital innovation partner of ATP Tour, Australian Open and Roland Garros.

However, despite this new found reach, experts of the game suggest that there's a large untapped pool who may never watch or play tennis because they think it's "exclusive" and "difficult to ...