NOVAK DJOKOVIC: How the world's No. 1 tennis player makes and spends his millions
- Novak Djokovic, the world No. 1 in men's singles, has made more money than any other tennis player.
- Djokovic also has numerous sponsors off the court.
- Djokovic lives a luxurious lifestyle, but is also active and charitable.
- Read how Djokovic makes and spends his money below.
- Visit Business Insider's homepage for more stories.
Novak Djokovic is the current king of tennis.
Ranked No. 1 in the world — a spot he has seldom relinquished over the last four years — Djokovic has won four of the last seven grand slams, with his eye on a fifth at the 2019 U.S. Open.
Djokovic is also the highest-paid tennis player ever, with over $134 million in career winnings. He may make even more off the court, with endorsements from clothing, watch, and software brands. With that money, he enjoys a luxurious lifestyle, with homes in Monte Carlo, New York, and Miami, though he and his wife, Jelena, are also charitable.
Here's a look at some of the ways Djokovic makes and spends his money.
In 2019, Novak Djokovic has made $9.1 million on the court, the most of any men's tennis player.
Source: ATP, New York Times
Over his career, he's made over $134 million on the court, making him the highest-paid tennis player of all-time.
Read more: The 30 highest-paid tennis players of all time, ranked
Source: ATP
He makes most of his money off the court in endorsements, however. Forbes estimated that as of July 2019, Djokovic had made $50 million this year. That would mean he's made over $40 million in endorsements.
Source: Forbes
His sponsors include Seiko, Lacoste, Asics, and Ultimate Software Group.
Source: Forbes
In 2013, he wrote a nutrition and lifestyle book called "Serving to Win: The 14-Day Gluten-Free Plan for Physical and Mental Excellence" about the diet that changed his career.
Source: Amazon
Djokovic takes his diet very seriously. He released his own nutritional food line called "Djokolife."
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Source: NovakDjokovic.com
He owns a chain of restaurants called Novak Cafe & Restaurant with locations in Belgrade, New Belgrade, and Kopaonik in his native Serbia.
Source: Novak Cafe
He also opened a vegan restaurant in Monte-Carlo called Eqvita, but it appears to have closed.
//twitter.com/mims/statuses/923944404557160448?ref_src=twsrc%5Etfw
Look who else dropped by to see us at Eqvita this week... @DjokerNole and @F1MikaHakkinen
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In 2013, it was reported that Djokovic was buying the world's supply of donkey cheese, which costs $500 per pound, for his restaurants. It turned out to be falsely reported — a farmer was offering Djokovic and his restaurant exclusive access to the cheese. Djokovic said he was considering the offer in 2014. It doesn't appear that he took the offer.
Source: Daily Mail, New York Times, The National
Djokovic has dabbled in the entertainment industry, too. He was an executive producer on the movie "Game Changers," a documentary about athletes' diets.
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He was also in a docu-series titled "Transcendence" about physical, mental, and emotional health.
Source: Transcendence
Djokovic doesn't live an excessively flashy lifestyle, but he has put some of that money to use in real estate. He owns a two-bedroom apartment in Monte Carlo, one of the most expensive real-estate markets in the world.
Source: Wall Street Journal
He has since expanded his real estate profile. In 2017, he bought a pair of condos in SoHo, New York City, for a reported $10 million.
Source: Wall Street Journal
And in 2019, Djokovic bought a luxurious, three-bedroom condo in Miami. Prices in the building range from $2 million to $13 million, with other three-bedrooms listed at over $9 million.
Source: Realtor.com
He bought a luxurious Manhattan 60 yacht for $2.5 million in 2009. It seems he has since sold it, however.
Source: NovakDjokovic.com, Wall Street Journal
Djokovic likes to arrive in style, showing up to the 2015 Boodles event in a helicopter.
Source: Daily Mail
He's also taken rides on private jets.
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He used to be sponsored by Peugeot and has been seen driving a Tesla Model X. He also reportedly likes Audis and Mercedes-Benz.
Source: Teller Report
However, he has saved money on automobiles when he can. He reportedly biked to the Monte Carlo Masters, since he lives close by.
Source: Tennis.com
He's a fixture at big tennis galas and is admittedly a fan of blazers and "elegant jackets."
Source: Wall Street Journal
Djokovic and his family own a company called Family Sport, which, according to the company website, focuses on event-planning.
Source: Family Sport
In 2009, Family Sports bought the Dutch Open and turned it into the Serbia Open. It lasted four years before being bought back by the ATP.
Source: Family Sport, Tennis Now
Djokovic uses a $75,000 pressure chamber called the CVAC Pod that is supposed to increase muscle tone, decrease lactic acid, and stimulate stem-cell production.
Source: Wall Street Journal
Djokovic and his wife, Jelena, help run the Novak Djokovic Foundation, which aims to improve early-childhood education.
Source: Novak Djokovic Foundation
Novak and Jelena also matched a $100,000 donation to the foundation for the "Season of Giving" campaign in 2018.
Source: ATP
In 2014 Djokovic donated the $750,000 he won from the Italian Open to relief efforts for a flood in Serbia.
Source: ESPN
Novak and Jelena both appear to travel a good deal, with recent vacations to Croatia and the Dominican Republic.
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