La Liga to sponsor new Davis Cup finals backed by Gerard Pique

img style=float: left; margin-right: 10px; src=http://a.espncdn.com/combiner/i/?img=/photo/2018/1213/r476859_1296x729_16-9.jpgamp;w=100amp;h=80amp;scale=cropamp;site=espnfc /Unai Emery admits he would like to make a signing in January, but concedes Denis Suarez from Barcelona will not be easy.

MADRID -- The Spanish league will sponsor the new Davis Cup Finals organised by a group founded by Barcelona defender Gerard Pique.

La Liga says it will promote the tennis competition through its international broadcasts in Europe, Asia, Africa, the United States and Latin America.

The league says the campaign will air during matches in October. The overhauled Davis Cup Finals will be played from Nov. 18-24. The first two editions are taking place in Madrid.

In this first year, the league will also...