Nike unveils Kaepernick ad; first will air Thursday

Nike unveiled its first “Just Do It” ad narrated by Colin Kaepernick, a spot scheduled to air during the NFL season opener on Thursday night as well as during the U.S. Open tennis tournament and other major sporting events.

The two-minute spot released Wednesday on Twitter and YouTube highlights superstar athletes LeBron James, Serena Williams and others, and touches on the controversy of NFL players protesting racial inequality, police brutality and other issues by demonstrating during the national anthem.

Kaepernick, the former 49ers quarterback, narrates the full spot but first physically appears midway through.