Women's sports leagues band together with SheIS initiative

NEW YORK (AP) — Women's sports leagues are banding together for the first time with a new initiative — SheIS.

Eight leagues, including the WNBA, U.S. Tennis Association, Women's Pro Fastpitch League and Canadian Women's Hockey, will try to help each other increase resources, viewership and attendance.

"Each commissioner has agreed to come to one and another's events," WNBA President Lisa Borders told The Associated Press. "Women have to support women before you ask other people to support you. I'll buy a ticket to a hockey game in Canada or a fastpitch softball game."

All the league commissioners signed a pledge and filmed a public service announcement promoting the movement. Those will start rolling out Tuesday.