Bundesliga strengthens position in Asia with new Thai deal
March 24 – Bundesliga International has strengthened its position in Southeast Asia after agreeing a new three-year partnership with Thai telecoms provider AIS, starting from the 2026-27 season.
The terms of the deal will see all nine Bundesliga matches broadcast live each matchday on the AIS PLAY platform, alongside the season-opening Franz Beckenbauer Supercup. For the German league, it is another step in doubling down on a market it already views as one of its most engaged in the region.
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