It never rains but it pours at Celtic. Avant Water deal dampens flames of fan fury
January 12 – Scottish club Celtic FC has confirmed a new partnership with Avant Water, naming the company the club’s Official Water Partner for the remainder of the 2025/26 season, with the agreement set to run through to 2028.
The deal arrives at a useful moment for the club. After a period marked by the Wilfried Nancy debacle and boardroom upheaval, the announcement offers a welcome piece of stability and a signal that Celtic’s commercial appeal remains intact.
The post It never rains but it pours at Celtic. Avant Water deal dampens flames of fan fury appeared first on Inside World Football.