Rs 579.06 crore! Apollo Tyre to sponsor Indian team; outbid Canva, JK Cement
Apollo Tyres has secured the Indian cricket team's jersey sponsorship until 2027, committing approximately Rs 4.5 crores per game, surpassing Dream11's previous rate. The deal encompasses around 130 fixtures. Canva and JK Cement were also in contention, while Birla Optus Paints showed interest but avoided bidding. Dream11's exit was triggered by the government's online gaming regulations.