PFL, pros pay tribute to staff member Jeff Brady following tragic death while saving drowning children

PFL has lost one of its own.

On Sunday, the league announced the death of staff member Jeff Brady, who died in Arizona while saving the lives of two children in a river. Brady was a longtime operations manager for Bellator and later PFL, responsible for handling merchandise, apparel, and consumer products.

See the PFL’s social media post regarding the news below.

The news was initially broken by Jeff’s twin brother Greg, who wrote a touching dedication on Instagram.

“Today, I lost my twin brother, my best friend, my other half, and now my hero,” Greg wrote. “In an act of incredible bravery, he gave his life saving two young boys from drowning at the place both of us call our Lil’ Slice of Paradise, the lower river. That’s who he was... selfless, fearless, and always putting others before himself. He didn’t think twice. He saw someone in need, and he acted, just like he always did.

“There are no words to describe the pain of losing someone who has been a part of me since the beginning. We shared everything... laughter, struggles, dreams, and memories I’ll hold onto forever. My heart is broken, but I am also incredibly proud of the man he was and the hero he’ll always be remembered as.”

“If you knew him, honor him by living with the same courage and kindness he showed every day,” Greg added. “Heaven gained a Viking Angel.”

Numerous fighters took to the comments to pay tribute to Jeff, including fighters that never competed for PFL such as former UFC champion Tyron Woodley.

“Wow,” Woodley wrote. “One time for Jeff! An amazing human. Condolences to your family. Long live your legacy.”

Cris Cyborg, Dakota Ditcheva, and Patricio and Patricky Pitbull, were among the many fighters to offer their condolences to Brady and his family.