Winbet agrees regional Eastern Europe regional partnership with AC Milan
July 3 – Italian giants AC Milan has agreed a deal with Bulgarian betting company WINBET who will become the club’s Official Regional Betting Partner. The long-term partnership was signed in Sofia in the presence of Maikel Oettle, chief commercial officer of AC Milan, club legend Alessandro Costacurta and WINBET’s COO Viktor Perenovski.
The partnership will focus on key markets such as Bulgaria, Romania, Serbia, Croatia, and Belarus.
The new partnership is the first time a Bulgarian betting company has aligned with a top-tier European football club.
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