Man City signs ‘women supporting women’ deal with snuggs
March 19 – Manchester City Women have signed a unique global partnership with leading period underwear brand snuggs, marking the first time the club has brought on an official partner in this space.
The Czech-founded brand, which has sold over three million pairs of period pants since launching in 2019, becomes City Women’s Official Period Underwear Partner as part of the deal. The partnership reflects the growing commercial interest around women’s football, as well as a shift towards brands prioritising health,
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