Saudi Pro League targets Gen-Z fans globally with launch of Yalla SPL show
February 28 – The Saudi Pro League (SPL) is making another push for international relevance, this time through digital content aimed at younger audiences. Footballco has teamed up with the SPL to launch Yalla SPL, an English-language YouTube show designed to bring the league’s “best goals, moments, and stories” to Gen-Z fans worldwide.
Hosted by the Barra Bruvvas, a London-based football content duo of Middle Eastern heritage, the show follows the high-energy, entertainment-first model of GOAL’s popular Front Three.
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