Man City build their digital power play with Publicis Sapient
February 21 – Manchester City have struck a multi-year partnership with digital consultancy Publicis Sapient, naming the firm as its official digital business transformation partner in a move aimed at modernising the club’s digital ecosystem.
The agreement will see Publicis Sapient leverage its expertise in strategy, product development, experience, engineering, data, and AI to enhance City’s operations off the pitch. With the club already known for its slick footballing machine under Pep Guardiola,
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