Lidl signs up for Europa and Conference League 3-year sponsorship cycle
September 3 – German food chain Lidl has expanded its relationship with UEFA becoming an official global sponsor of the Europa League and Conference League for the three-season cycle starting 2024/25 and ending with the 2026/27 season.
The new agreement builds on the successful sponsorship programme that saw European football’s governing body partner with Lidl for EURO 2024.
As part of its expanded collaboration, Lidl will roll out its Lidl Kids Team initiative across 30 European countries where it operates.
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