Viaplay extends exclusive UEFA rights contracts in Denmark, Norway and Finland
April 30 – Viaplay Group has extended its exclusive rights deal to men’s UEFA Champions League football in Denmark, along with the UEFA Europa League and UEFA Conference League in Norway and Finland, in a four-year renewal running through to 2031.
The deal ensures Viaplay retains a position it has held for decades, continuing as the home of Champions League football in Denmark since 1992.
However, the agreement is not without compromise.
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