MLS pens new deal to get greater insights into brand exposure and fan engagement
April 9 – Major League Soccer (MLS) has signed a multi-year deal with Vision Insights, bringing its Decoder Media platform into the fold to track exactly how much brand exposure sponsors are getting, and what it’s actually worth.
Decoder uses AI to scan broadcasts and identify logos in real time to give MLS and its partner, Soccer United Marketing (SUM) a clear “visibility index” to understand what’s working and more importantly,
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