Tyremaker BKT adds 4 years to Serie B title sponsorship
June 28 – Indian tyre maker BKT has renewed its title sponsorship of Italy’s Serie B – Serie BKT – for a new four-team term starting this coming season and ending in 2028.
No value was given for the sponsorship, which is now entering its third term, the first two being for the 2018-2021 and 2021-2024 cycles. The first two covered It’s now official.
Mauro Balata, president of Lega Serie B,
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