Vegetarianism is still seen as a bit odd- so why is Argentinas appetite for beef on the wane?

Argentinians are among the biggest consumers of beef in the world. But soaring inflation and a growing plant-based eating movement are changing diets in the home of the asado The billboard in Buenos Aires shows a piglet standing forlornly by a butchers fridge. Dnde estn mis amigos ? where are my friends? it reads. Such adverts have sprung up around Argentinas capital as part of a concerted campaign by the animal rights gr