Top 5 ads of the week: Patagonia in Tazmania, World Cup Beats
Planned Parenthood tracks Trump, Sonos knows your struggle with not-so smart speakers, and Vans teams with Vice to talk female skateboarding.
I’ve written before about how Patagonia uses its activism as the most significant pillar of its marketing, and this week the brand launched a new film aimed at raising awareness and support to preserve one of Australia’s most culturally and environmentally significant wild places, the Tarkine region in North West Tasmania. The new 40-minute doc film Takayna, is named after the Aboriginal Takayna people who lived in large numbers on the Tazmanian coast, and told through the experience of a local doctor who’s also an avid trail runner. It introduces us to the decades-long fight to protect the area from forestry and mining companies, using the narratives of activists and local Aboriginal communities, while also illustrating the complexities of modern conservation. It’s all in the name of getting the region designated as a World Heritage Area. It’s a tall order, but ultimately, and with stunning cinematography, the message comes through loud and clear. Onward!