New Study Finds Majority of U.S. Boat Owners Prioritizing Sustainability

As electric propulsion, solar panels, and eco-friendly antifouling paints gain traction in the marine industry, a new study confirms what many sailors and cruisers have suspected: sustainability is no longer a fringe concern—it’s a key factor for most buyers.

According to Unmuted Consumer Insights’ 2025 U.S. Boat Owners Sustainability Study, 68% of American boat owners say a brand’s commitment to sustainability plays a role in their purchase decisions. The study surveyed more than 750 owners of power and sailboats across the country, revealing a clear trend toward value-based buying behavior.

“Sustainability matters,” said Bridget Millar, president of Unmuted Consumer Insights. “Over two-thirds of boat shoppers now consider a brand’s environmental practices as part of their decision-making process—a trend that’s reshaping the future of recreational boating.”

Among the most intriguing findings: 54% of respondents said they would consider purchasing an electric boat if shopping today, reflecting growing openness to greener propulsion. However, the study notes that purchase intent doesn’t always equate to action, as concerns around range, infrastructure, and performance still linger.

Other data points showed a strong link between owner satisfaction and how often they use their boat—along with the length of the vessel—suggesting that boaters who are more engaged with life on the water may be more attuned to the environmental impact of their cruising lifestyle.

As sailing brands and builders increasingly market their sustainability credentials—from recyclable hull materials to hybrid drive systems—this report offers fresh insight into how eco-awareness is influencing consumer choices on the docks.To learn more, you can download the full summary report at unmutedci.com.

The post New Study Finds Majority of U.S. Boat Owners Prioritizing Sustainability appeared first on Cruising World.