Wigan Warriors • Pricing/marketing
Jukesays wrote:
Jukesays wrote:
That's wat's wrong with the original post as well Brian
Comparing Apples and Oranges
Wigan's pricing like for like with the 3 other clubs I've chosen to compare them with in the past (Saints/Wire/Leeds) is still IMO the best.
There is a point to be made about the take up of a New ST's and Lapsed ST Holders, but it also has to be linked in with conversations about the renewal being the price it is to reward loyalty, and if lapsed ST holders could come back at anytime on cheaper prices then people will lapse them more regularly.
What I do agree with, is that 20/21/22 are out of the Norm exception Years due to COVID
And I do believe that anyone who lapsed in those years "Could" have been given an opportunity to reinstate at renewal prices.
And I agree there maybe should be some other alternative to just starting on the top prices for lapsed ST Holders from say 5 or 10 years ago - Let's say a mid way point between the 2 prices if previous ST held in the last say 5 or 10 years
But, and I know people think I'm always defending the club, the OP is very slanted to make the clubs ticket prices look bad when in effect like for like (As I have on previous threads shown with direct comparisons of ours and other clubs prices) ours are very good, especially auto renewal and renewal prices
Comparing Apples and Oranges
Wigan's pricing like for like with the 3 other clubs I've chosen to compare them with in the past (Saints/Wire/Leeds) is still IMO the best.
There is a point to be made about the take up of a New ST's and Lapsed ST Holders, but it also has to be linked in with conversations about the renewal being the price it is to reward loyalty, and if lapsed ST holders could come back at anytime on cheaper prices then people will lapse them more regularly.
What I do agree with, is that 20/21/22 are out of the Norm exception Years due to COVID
And I do believe that anyone who lapsed in those years "Could" have been given an opportunity to reinstate at renewal prices.
And I agree there maybe should be some other alternative to just starting on the top prices for lapsed ST Holders from say 5 or 10 years ago - Let's say a mid way point between the 2 prices if previous ST held in the last say 5 or 10 years
But, and I know people think I'm always defending the club, the OP is very slanted to make the clubs ticket prices look bad when in effect like for like (As I have on previous threads shown with direct comparisons of ours and other clubs prices) ours are very good, especially auto renewal and renewal prices
I could argue you're doing exactly what you're suggesting the original post does in comparing apples and oranges. The post is discussing full adult ST prices, not renewals. It was prompted by an article comparing full adult ST prices. It's slightly lazy critique to say a post discussing X is slanted because it hasn't mentioned Y.
I haven't done research on SL renewal prices - Il happily take your word for it that Wigan match up very well against other clubs in that area. Hopefully that means our existing core attendance is secure (not a given because of increased financial pressures but let's hope so). I also made the point that the club are doing a lot of good work off the field. Can't we also consider what the club could do differently to help improve things further? I understand the point that the price of renewals and new STs are linked to a degree - I'm not suggesting that loyalty shouldn't be rewarded. But from the perspective of new or lapsed fans, the relative cheapness of ST renewals isn't going to influence their decision to re-engage.
The post considered some potential reasons why crowds have declined over the last decade and what might help bring some numbers back (which would help the sustainability of the club and improve matchday atmosphere). What do you think about some of the other suggestions to re-engage / attract new and lapsed fans to the stadium? Or would you advocate a strategy of blaming customers for not buying the product? What's the path to increasing attendances and engaging/re-engaging new and lapsed fans?
Another point I was discussing with someone the other day is that as much as we all may have affection for the town of Wigan and obviously the rugby club, I think it's fair to say there are more glamorous and attractive places for young people to aspire to live in. I like the vast majority of my peers from school or college moved on to other places for university or jobs and settled there. What you don't want is for the pricing of new STs, match tickets and flexi tickets to be unaffordable when people return permanently or for visits. The same would be true for people who have disengaged due to Covid, poor entertainment value under Lam or any other reason.
Statistics: Posted by MadDogg — Wed Jan 04, 2023 6:35 pm — Replies 38 — Views 2901