5 Ways IoT is Changing Digital Marketing - Spiceworks

IoT connects numerous kinds of devices in our daily lives and the amount of data generated by these devices will only surge. The marketers can leverage this data to create impactful insights, identify patterns to capture customer interactions, and predict customer behavior and lifestyle. This further helps to envision customer preferences and link it to purchase intent.Let us check out how IoT will impact digital marketing strategy:1. PersonalizationIoT has the capability to unlock customer’s lifestyles for you. From alarm clocks to coffee-makers, booking a cab for office, scheduling your appointments, to your fitness trackers, all these devices can provide a staggering amount of data, which is not only deep but broad as well. This data can help marketers extract valuable information to provide rich customer experiences. (Click here to read ‘Want Your Company to Survive Beyond 2030?Do These Three Things’)There are endless possibilities of using this data to deliver contextual messages...